Branding, Logo Design, UI and UX Design
This small startup came to me to create their brand identity, logo and website.
MetaCraft puts the power of craft beer in the palm of your hand. There are two user groups for this website – bar/restaurant owners and beer lovers. I conducted interviews with both groups and compiled personas that acted as a springboard for the brand identity, logo and product design. For the MetaCraft logo and the Beer DNA logo, I used beer ingredients as inspiration. The visual tone is authentic, trustworthy, and stylish.